From White Paper to Integrated Campaigns: Our Work with Ecommpay
Ecommpay initially retained Eris Intelligence to develop a single white paper. Since then, our partnership with them has expanded to include original research, writing content and design, and conducting interviews with Ecommpay clients for podcasts, speaker slots, and other work.
Ecommpay is a payment ecosystem for e-commerce with full-stack payment solutions for high-growth, enterprise, and mid-sized businesses.
To deliver effective results, we work closely with Ecommpay’s CMO, Miranda McLean, and Head of Content, Alex Cuff, alongside their wider network of agencies. Our approach focuses on contributing research and content within tightly focused, integrated campaigns.
“We initially engaged Eris Intelligence for a single white paper but have since expanded this partnership to include primary research into merchant opinion and a series of three white papers. Eris have also participated in our client events alongside us, and work alongside our other agencies as part of our overall marketing strategy as one of our key content providers. I have appreciated the quality and flexibility of their work, and the sense of humour they bring to what are often complex and challenging projects.” Miranda McLean, CMO at Ecommpay.
While our specific remit is research and content creation, we work closely with Ecommpay’s internal team and their social media and PR agencies. This has always ensured full integration, and content is effectively amplified across channels.
Our partnership with Ecommpay has allowed us to support them across a range of formats and initiatives, contributing to a consistent and research-led approach to their marketing and communications.