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Discipline · 02
Campaign Planning
We have planned campaigns for leading brands such as Visa, Mastercard, G + D and many more. Our team includes experts in campaign planning and media buying (digital and print) with more than fifty years’ combined experience.
In 2022, we undertook a major campaign planning exercise for a leading financial brand across 10 European markets. We developed a 30,000 word report into Open Banking for this client, then worked with them to execute a launch of this report to their client base across Europe and North America using elements such as e-mail, blogging, social media and traditional media. The report was downloaded more than 5,000 times and generated hundreds of thousands of Opportunities to See (OTS) across Europe.